The use of testimonials/reviews is very important as they are valuable credentials on your site providing your potential customer with confidence in you and your product or service. They are also valuable elsewhere for example as part of your Social Media presence or Google My Business.
A large percentage of people will check product reviews before making a purchase. Testimonials often help potential clients to choose you, for the service they need, rather than your competitor. In essence, this “external” support for you provides credibility, confidence, and trust.
Whilst this may seem obvious there are businesses using false testimonials and reviews. Fortunately, they are usually easy to spot which actually removes any credibility from the business. You will have clients who are raving fans and very keen to tell everyone about their great experience. A client/customer saying how good you are is much more valuable than you saying it.
Its important reviews are current as old date information is likely to produce a negative response. The example I often use is the hotel/motel which has the latest customer review from 2018 – would you really pay attention to that?
As you collect new testimonials the older ones can simply move further down the list. The more you have the better until they become really old and can be deleted. (Save in a folder as a reference) If the person is still a current client you might ask them to update the information or provide a new one.
The answer is simple – Make it part of your system to ask for a testimonial/review from every client. When you have concluded the business or when a client thanks you for your service or product is a great time to ask for feedback. Make it easy for the client/customer to provide a full testimonial. Video is very effective and with the use of a smartphone, is simple to provide.
(See our Hints and Tips – Feedback)
A good habit is to regularly add one to the website as part of your routine and also use it on your social. It is a good practice to ask for written permission (email) to use the information in any of your marketing communications. This may, for example, include offline media such as brochures, flyers, newspapers, and magazines. If you struggle to get testimonials or want some more ideas please contact us for our helpful guide. “Hints and Tips – Feedback”
The information in this post is the opinion, based on the experience, of the author. Should you choose to act on any of the information provided please undertake your own research to ensure it is appropriate for your own needs.) We hope this article helps you to understand why website images are important. Please feel free to comment below if you have any questions.